Foster Fuels

I HOPE

In this charming spot for Foster Fuels, we partnered with Foster Fuels’ in-house writer and producer to take a special look at love at first sight. 

As a father prepares for the inevitable day his baby girl falls in love with someone else, this spot tells the emotional story of an unbreakable bond between dad and daughter.

Our heart strings are plucked by the visual poetry of Director, Justin Rossbacher, who was tasked with creating a compelling visual world for this head-over-heels couple and the warmth that connects them.

A family-owned business since 1921, Foster Fuels wanted to highlight the joys in life that come from family, and how the home is the primary hub for those memories. Foster Fuels specializes in creating comfort daily and wanted to portray warmth, not just in the products but also in the narrative.

I HOPE explores universally-understood moments of love at first sight and the warmth that comes with them. It’s that universal mentality that created an inspiring connection of love and protection that grows right before our eyes.