Carilion Clinic

CURIOUS CAMPAIGN

Remember what it was like to be curious?

In this three-part series, Carillon Clinic’s Curious Campaign takes a dive into the heart and soul of an organization dedicated to pushing the envelope of what’s possible in the medical world.

CRY’s development team and Carilion Clinic’s in-house creative director partnered to create a set of spots that celebrate one of Carilion’s core values: curiosity.

Conveniently, CRY also shares curiosity as a core value. Thus, we excitedly embarked on the journey to tell the story of a company who doesn’t take “impossible” for an answer. From the curiosity of a child to that of an adult, we leapt into the story that the world now knows as the Curious Campaign.

Throughout concept development, production, and post production, our team at CRY along with Director, Justin Rossbacher, captured the essence of what it means to be curious and made the connection needed to resonate with an audience. 

In addition to the flagship spot, Curiosity, follow-up spots, Wellness and Advanced Surgery, were created, which highlight Carilion Clinic’s successes outside of the hospital in promoting community wellness and world-class advanced surgery.