View fullsize

CRY Services:
Creative
Production
Post Production
Full Campaign
Embrex BioDevices from Zoetis brought to market the industry-changing technology of in ovo vaccination, which vaccinates chicks against deadly diseases while still in the egg, before they hatch. This short documentary explores the extraordinary people who overcame challenges to introduce this technology so the poultry industry can produce healthy birds, helping to feed the world more safely and efficiently.