Agency: Johannes Leonardo
Director: Justin Rossbacher
Editor: Won Novalis
CRY Services:
Post Production
Campaign
With the presence of COVID-19 throughout the country, MassMutual Life Insurance Company partnered with Johannes Leonardo to create a social campaign highlighting Mass Mutual’s HealthBridge program: a free term life insurance “thank you” for those working on the front lines.
TWO SPOTS. SAME MESSAGE.
Faced with the challenge of tight deadlines, working entirely remote, and a desire to work with a production company who knew how to convey a campaign with heart, the Johannes Leonardo team reached out to the CRY post-production team.
Working remotely alongside the JL team, the CRY team spent the next 72 hours over Easter weekend crafting a visually simplistic version of a complex commercial campaign aimed at displaying the true humanity in a purely human brand.
Three Social Deliverables:
With an aim to align the vision’s of three separate companies working together, CRY’s post-production team provided design and animation solutions throughout the process ultimately landing on the decision to capture something simple and straightforward allowing a space for the human inspiration to shine through with the campaign now called “Our Own Way.”
FEARLESS
CURIOUS CAMPAIGN
SEAPORT