Director: Ryan Vera
DoP: James Martin

Colorist: James Martin

Limbitless

Bionic Kids

Every once in a while, you encounter an organization that ignites a spark, compelling you to collaborate, irrespective of budget constraints. When we saw what Limbitless Solutions has been doing in the world, we knew we wanted to contribute.

Limbitless leverages cutting-edge technology to craft bionic arms for children with limb difference.

Limbitless already had an impressive portfolio of videos created in partnership with industry giants such as Adobe, Microsoft, and AutoDesk. These collaborations produced inspiring and poignant content, however, they had yet to create a video that authentically encapsulated their mission from their own perspective.

Enter Cry.

Cry offered to produce a Limbitless video without funding from a corporate sponsor. Fortunately, a donor with similar goals stepped in to provide support. With Cry’s gratis services and the donors funding to cover essential costs, Cry sprang into action.

Cry’s creative team developed 15 concepts, working in close collaboration with Limbitless Executive Director Albert Manero to select the one that best suited their needs. The chosen concept revealed itself to also be the simplest:

Film children receiving their bionic arms for the first time.

These heartfelt moments would be the cornerstone of the video, enriched by interviews and behind-the-scenes footage of the extraordinary Limbitless team at work.

The filming production revolved around the day of the children's bionic arm deliveries, so our team traveled to Limbitless HQ to document these pivotal moments live. Under the direction of Ryan Vera, the project was infused with an authentic yet stylized approach.

On the day, emotions ran high.

From the families of the children receiving the arms to the students, teachers, and even our own film crew, everyone was profoundly moved by such a beautiful cause and experience.

We were honored to be part of this journey and eagerly anticipate what Limbitless will achieve next.

In addition to the main video, Cry edited multiple cutdown versions for a variety of distro strategies including social and live event presentation. Some of those cutdowns are viewable below.